Lo Recordings has been in existence for over 10 years and is widely regarded as one of the most consistently innovative independent labels. Recently Lo have developed a new labels called Loaf, in order to bring ONLY new music by up-and-coming artists in the fanciest of packaging with limited distribution.

We were curious to learn of how, and if, social networks influences the indie record labels work. and decided to have a little chat with Udi Radomski – Loaf's label manager.

This is also the place to mention that Vincent Oliver, the gifted musician that composed all the amazing sounds you hear while using your 8hands, is also a part of Loaf recordings.

Hi, and thanks for taking the time to participate in our interview. First we want to ask what have you been working on these days?

"We are about to release our first 7” (!!!) by Charlie Alex March. It has a lovely cover of a Daniel Johnston track and it includes collaboration with people like Metronomy and The High Llamas. Lovely stuff. Also, we have a quirky little album from The Lonesomes coming out in September; it’s all sung by cows. Pretty wicked, innit?"

What's your main use in social networks?

"We do quite a lot of promotion through MySpace, but it’s hard to tell what kind of impact it has. Other than that, it became an industry standard for every label to have a MySpace page and it provides an easy way of getting feedbacks from people."

What's your favorite music social network?

"I don’t really have one. I find that “social networks” aren’t that social and immediate. MySpace is ok, but takes a lot of time to manage which I don’t have. I really should try Facebook which everybody is talking about."

As the manager of an Indie label, did you ever got to sign an artist just from listen to the artist profile?

"No, I find listening to music on MySpace very uncomfortable. Listening to an artist profile might be the first stage of the process. If we like what we hear we usually ask for a hard copy of the music, then we can asses better what’s going on. And of course, lets not be naïve, the fact that the music is great doesn’t mean that its something we can work with, there is also the human element involved – if the person(s) are serious enough to actually finalize the tracks/songs (most tracks we hear are usually in some sort of demo form, its very unusual to get anything close to finalize)."

Do you find new music online?

"Yes. We have a few favorite myspace bands, such as “After After After” and a few designers/illustrator that we met through MySpace.."

Music blogs you read?

"I like mystery poster the best, a blog dedicated for unheard gems. Simon Reynolds’ blog is very interesting but I don’t have time to actually read all he writes there."

Can we ask for a music recommendation of yours?

"Hmm.. quite a tough one.. there is so much good music out there. I really like the new Dan Deacon album, Black Dice new 12” is ace. also been listening to a lot of new stuff on the Not Not Fun label – intense shit. And the new M.I.A single is wicked"

And finally, What would you do if you had 8hands?

"Probably more. But it wouldn’t look nice, will it?"