It was bound to happen – our favorite music community, last.fm, has announced a huge upgrade to their network: Soon it will feature music videos and basically will try to replace that lame-old-station MTV.

The video section will be similar to the current audio section, enabling users to create their own personalized video channels according to their music taste (and in case of our 8hands mega-team we are talking about a deliciously good collection).

Last.fm intends to upload the videos with the record labels permission, and going legit seems to be as easy as whispering 8hands: Over 20,000 independent labels are already into it (YAY that!) and some of the majors, especially EMI & Warner, also jump right in (we gotta give them some credit for not being too old fashioned).

If that won't make you say "I will never watch a music video clip in YouTube ever again", maybe the next fact will: Last.fm reported that the videos quality on their site will be significantly higher than that of YouTube, and that the audio will be encoded at 128kbps compared to YouTube’s 64kbps.

That brings us to the reason that last.fm is growing, upgrading itself & gaining more & more loyal fans – they are all about the quality, and that's something that isn't so common in the social networking world.

Yes, the biggest advantage of last.fm isn't the amazing internet radio player it's got. We love last.fm because of its beautiful design, clean interface & lack of pop-ups and spam. In a way, last.fm is the apple version of the social networks (and as you know, we are working on last.fm & mac support for 8hands, so hold your breath).

Unlike MySpace's ugly custom layout, last.fm users don't need to "pimp up their profile" – you know, if it's not broken don't fix it - especially not with a bikini MySpace Backround.

We are thrilled to see that there is still some passion around for the aesthetics, and even if you won't glitter all over the place, you can still make it in this 2.0 town.

Realizing that makes us want to make 8hands as gorgeous as possible – actually, that was always our plan. But we are still at an Alpha stage, and that goes both for bugs & designs. Just know, we are planning to sweep you off your feet eventually.

Oh, by the way – so far each member of our team had his own last.fm profile, but soon we will open a profile for the entire 8hands office – so you could see exactly what we listen to.